BFA. Pratt Institute
Graphic Designer


 ltong@pratt.edu

©2022 LingjiuTong.All rights reserved


Lingjiu Tong Graphic Designer

BFA. Pratt Institute
MFA. School of Visual Arts




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More Works











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Election App

 

   





"Voting looks, feels, and acts like a test. Through a user experience lens, voting is designed around a mental model that is intensely intimidating to many people."

-- Kate Lydon, Stanford Center on Philanthropy and Civil Society, 2016.

Turning the election from a “test” into a “video game”, thus turning the passive into the active.

The game-like visual design challenges the traditional tie between authority and serious typography. Instead, an upbeat, and accessible visual system was developed.