︎Election App


"Voting looks, feels, and acts like a test. Through a user experience lens, voting is designed around a mental model that is intensely intimidating to many people."
-- Kate Lydon, Stanford Center on Philanthropy and Civil Society, 2016.

Turning the election from a “test” into a “video game”, thus turning the passive into the active. The game-like visual design challenges the traditional tie between authority and serious typography. Instead, an upbeat, and accessible visual system was developed.