︎MOAST Music Festival

Not all music lovers appreciate those crazy and jam-packed outdoor music festivals, but they still long for a chance to enjoy and share music with people who have the same interest. MOAST (Music+Toast) is a festival for such music lovers, dedicated to providing a more comfortable and elegant environment for them to experience music.

The overall style is modern and minimalist, rather than complex and busy. The visuals convey a simple and relaxed feeling to the user while retaining the rhythm and spirit of the music. With the  orange semicircle as the primary character, it turns figurative into conceptual, thus conveying the brand's objectives and values poetically.

*Watch the animated poster