DECO Art Festival
Collaborated with Gaoping H. Simran T. and Isabel W.
DECO is an art festival that embraces modernity in the spirit of the art deco movement. We are dedicated to adorning the world with the transformative power of art and design, embracing contemporary thought at the intersection of tradition and innovation. In this project, we created a modular visual system for DECO by abstracting traditional Art Deco elements and applying it to a variety of media. This is a group project. I came up with the overall visual system and did the brand assets and the animation.
Extracting the linear, geometric, and symmetrical visual characteristics of the Art Deco movement, while at the same time echoing the structure of
The Pompidou Centre (where the festival is held),
a modular visual system that can be flexibly used is formed from a single unit to complex patterns.