Dobloon

Branding | MFA Thesis
Dobloon is a rewards program that empowers locals to rediscover their city in a gamified and rewarding way. It offers curated challenges that encourage users to visit and experience different places and activities in the city, rewarding them with points redeemable for local perks and travel benefits.




Coins & Treasure Chest


“Dobloon” means Spanish gold coin—— the treasures everyone dreamed of during the Age of Exploration. The logo consists of solid circles symbolizing coins, while the last letter “n” forming the shape of a treasure chest icon that can be used separately as a secondary logo within the system.




The Living Chest
As the treasure chest opens and closes, it swallows or releases text and images. This dynamic runs throughout the entire visual system to hint at the gamified mechanism of Dobloon.


Overview





Overview






More Projects




LINGJIU TONG©2025