Myrtle Ave BK Partnership

This project is a rebranding proposal for Myrtle Ave Brooklyn Partnership which is a business improvement district (BID) located at the northwestern of Brooklyn, NY. It’s a non-profit organization aiming to foster an inclusive and diverse community by connecting local neighbors to various resources and opportunities.

Texts are linked by lines to represent the feeling of streets (a journey through the neighborhood) and the mission of connecting neighbors with various resources and opportunities, reflecting the local geographical character and at the same time elevating the brand’s story.

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