LINGJIU TONG


Myrtle Ave BK Partnership


This project is a rebranding proposal for Myrtle Ave Brooklyn Partnership which is a business improvement district (BID) located at the northwestern of Brooklyn, NY. It’s a non-profit organization aiming to foster an inclusive and diverse community by connecting local neighbors to various resources and opportunities.



Texts are linked by lines to represent the feeling of streets (a journey through the neighborhood) and the brand’s mission of connecting neighbors with various resources and opportunities, reflecting the local geographical character and at the same time elevating the brand’s story.





The degrees formed by lines should be the same as the two angles of the parallelogram in the logo, making the visual system more consistent. 
*Right angles and other degrees are also acceptable in some cases.



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